The 2020 Olympics will be held in either Istanbul , Madrid , or Tokyo , but no matter where they ’re held , the logotype will be boring . There ’s a 66 - percent chance the logo is going to be some dazed flower crap .
How did this happen ? Indecision and fear . Brand New describesthe arduous bidding physical process , which ensue in countries at the same time trying to cram the logo project full of conceptual content while making every exploit not to offend anybody ’s sensibilities .
This caution is somewhat justified in brightness level of some late scandals . You might recollect that the London games in 2012 were bemock and criticized becausethe logolooked like one number performing fellatio on another . And let ’s not draw a blank the overplus Vancouver feel in 2010 when it turned out its Olympic mascotskinda sorta look disturbingly at home next to a creepy Pedobear — so much so that a Polish newspaperpublished the put-on image below .
So the 2020 bidding are all being a little poor-spirited about their invention choices , and the result Word are at once disoriented and politic . Take , for case , the Istanbul bid ’s aim . It ’s a tulip , a traditional symbolisation for the city , combined with a apparent horizon in a logo that look like a bad Georgia O’Keeffe knock - off . In fact , all of these Word kind of have Georgia O’Keeffe vibe to them , huh ? Wait , but is n’t her oeuvre also a little … indicative ? search CLOSELY WHAT DO YOU SEE ? Oops . A feeling back at the logos of yore would seem to bespeak that we can do well .
When the International Olympic Organizing Committee plunk the 2020 master of ceremonies metropolis on September 7th , we ’re going to get stuck with one of these . So which logo do you like well ? [ Brand NewviaBI ]
DesignOlympics
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