Braun (Sorta) Resurrects an Old Dieter Rams Watch Design

In 1978 , Dieter Rams plan a ticker for Braun that saw a circumscribed , 3,000 whole yield outpouring . Thestainless - steel DW30featured a digital face and only two button , with a thick , leather band bear the timekeeper in place . Out of production since 1982 , Braun has resurrected the spirit of the DW30 with the BN0076 — a watch straightaway inspire by Rams ’ design , but updated for a mod wrist joint ( or something like that .

For the most part , the $ 250 watch is a overnice piece , with the core vista of the original being well - represent . But when compare to the original , its inferiorities come out . small thing , like the narrower , non - flush band , or the seemingly - elongated expression , or the elusive curves on the side of the face , all summate up to a design that is less salient than straightforward , angulate design Rams originally dreamed up .

But hey , CoDesign says that the original DW30s betray for over $ 1000 on eBay , so being able-bodied to snag the update BN0076 for $ 250 might be deserving the little differences for some . [ CoDesign ]

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