Fifty years is an enormous milestone , specially when you ’re talking about the comparatively short account of television appearance . So why on Earth and Vulcan did CBS and Paramount break down to capitalise on Star Trek ’s 50th day of remembrance ?
Do you roll in the hay how the two gigantic troupe acknowledged this beloved , 10 - spanning , money - get dealership ? deep in the afternoon , CBS released this :
A video “ celebrate ” 50 years of Trek , which only acknowledges The Original Series , The Next Generation , and the reboots . That ’s just insulting .
Image: Adam Clark Estes
Of naturally , CBS and Paramount have had the whole year to lionize Star Trek ’s day of remembrance and done well-nigh nothing with it . Paramount , which owns the rights to the pic , had the luck to make Star Trek Beyond into its own Skyfall , another movie that was released to coincide with the 50th day of remembrance of its dealership . Certainly , cowriters Simon Pegg and Doug Jung peppered Beyond with enough recall to the original TV shows that it could have easily shape as an day of remembrance moving-picture show , had Paramount marketed it as such .
too soon on in Beyond ’s product , it actually seemed like Paramount was planning exactly that . In 2014 , Paramount announced that the film would premiere in 2016 , coincide with the fiftieth day of remembrance . And it stuck to that date , even through a theater director variety and several rejected scripts . Everything should have lined up for Beyond to take advantage of the day of remembrance .
But then something changed . The first trailer for Star Trek Beyond was released in December , 2015 . Nothing more was hear about the flick for ages , until Paramount announced it would premiere a new trailer at a special “ fan event ” on May 20 , 2016 . And while the cast and gang werewillingto tattle about Beyond in terms of the anniversary , nothing in the promotional cloth for the motion picture mention it . The closest thing to an acknowledgment we got was a post horse which clearly invoked The Motion Picture :
Even strange , the movie ’s outlet date was pushed back from July 8 to July 22 , when they could have push it even further and in reality pegged it to this workweek ’s anniversary . Then they could have also used San Diego Comic - Con to wreak out the hurl to promote it , especially since they did n’t have anything the previous class .
What did we get rather ? A commercial-grade whichrevealedone of the big twists of the picture and was so bad that the writer / star said not to ascertain it .
If you are planning to go see Star Trek Beyond , Simon advise you avoid all TV Spots and trailers from this point forward .
— Pegg News ( @simonpegg)July 17 , 2016
CBS , bearer of Trek ’s TV right , did n’t do any better capitalizing on the anniversary . It announce a new serial publication — for its digital channel CBS All Access — in November 2015 , announcing Bryan Fuller as the showrunner in February 2016 . Since then , data has derive out in bantam drips . We ’ve learned the time period ( 10 geezerhood before The Original Series ) , the timeline ( the Prime Universe ) , and the ship ( a television of theUSS Discoveryreleased at Comic - Con ) . We ’ve also got some idea about the characters from Fuller , but we still do n’t have a cast , which is off-the-wall especially given the show ’s supposed to be premiere in five calendar month .
We expected a cast announcement at Comic Con , which is a stark place to bring out an ensemble for the first time ( ask Marvel ) . When it did n’t happen , we expected it as Star Trek : Mission New York , the 50th - anniversary conventionality co - make by CBS ’ Consumer Products . Still nothing . ( Although Mission New York had other problem , in that it finger like something thrown together at the last minute . It could n’t fill New York ’s Javits Center at all , which put a forlorn , empty cast over the effect . ) And yesterday , during the actual 50th day of remembrance of the franchise ? Still nothing .
At the Deep Space Nine jury at Mission New York , in reply to a question about that show taking position on a distance post , Armin “ Quark ” Shimerman sound out , “ Starships do not make Star Trek . Hope makes Star Trek . ” It was a moment that make for thunderous hand clapping to a convening center that , from the exterior , looked empty . It ’s proof that the people who made Star Trek and the mass who love Star Trek are in sync with each other , even if the studio ca n’t figure out how to harness it .
Fifty old age ago , Star Trek was , basically , a failure . Maybe it does full when studios are n’t obsessing over it .
MoviesParamount+Star TrekTelevision
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