The“Apple Gestapo ” may be remorseless about hunt down leaks , but they do n’t shake down every employee with access to sore information . As oneformer Apple Marketing Manager depict , some employees are instructed to prosecute in “ controlled leaks . ”
https://gizmodo.com/apple-gestapo-how-apple-hunts-down-leaks-5427058
According to John Martellaro , the former exec , the Wall Street Journal’srecent easy lay on the Apple tabletwas a perfect example . He goes on to describe the process :
The way it works is that a older White House will do in and say , “ We need to release this specific data . John , do you have a bank friend at a major outlet ? If so , call him / her and have a conversation . Idly mention this information and suggest that if it were published , that would be skillful . No e - post ! ”
The communication is always done in individual or on the phone . Never via due east - mail . That ’s so that if there ’s ever any dispute about what transpired , there ’s no paper trail to contravene either party ’s version of the story . Both sides can maintain plausible deniability and simply claim a misunderstanding . That protect Apple and the publication .
In the case of yesterday ’s taradiddle , Walt Mossberg was bypassed so that Mr. Mossberg would remain above the fray , above reproach . Also , two journalists at the WSJ were involve . That way , each one could point the finger at the other and claim , “ I guess he told me to hunt with this story ! Sorry . ”
at last , the storey was posted online late Monday , eastern time , so no one could ever suggest there was any attack to fudge the origin market .
Martellaro claim that leaking information is not about inflate broth prices , although you wo n’t take heed anyone kvetch when that happen . loosely , there is a specific finish like gauging public reaction , throwing off competitors , manipulating partners and the similar . In the end , Apple comes off clean — maintaining its repute for never talking about unreleased products . The realness is that they are all about it , as long as its officially unofficial information . Of course , this tactic probably par for the course for most major companies . [ The Mac Observer ]
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