Allison Kaye.Photo:Daniel Boczarski/Getty Images for Revlon
Daniel Boczarski/Getty Images for Revlon
Let’s do math.Celebrity makeup artistAllison Kayerevealed the total amount of money she spent during Super Bowl weekend in New Orleans, an anticipated follow-up video to herinitial prediction postuploaded to Instagram on Jan. 30.In a newInstagram Reelshared on Feb. 18, Kaye — who’s deemed the go-to for W.A.G. glam across the NFL, NBA, MLB and beyond — broke down her expenses from the weekend of the Big Game, revealing her charges and totaling the sum.“My biggest expense was where I stayed. One night in the hotel was $487.68 and four nights in an Airbnb was $3,518.09. Add those two together and that was $4,005.77 on lodging alone,” Kaye says in the video, while applying her own makeup at the same time.“Flights for me plus my assistant plus a bag fee that I did not see coming was $1,661,” she continued. “Somehow, I only took three Ubers the entire time I was there and those added up to $135.22.“Allison Kaye attends A1 x House Revlon with American Crew, John Varvatos and Juicy Couture on Feb. 8, 2025 in New Orleans.Daniel Boczarski/Getty Images for RevlonAs for food, Kaye shared she spent $483.87, which may seem low without context. “The reason why I didn’t end up spending more was because I was honestly so busy I didn’t have time to eat,” she admits.The Super Bowl weekend grand total? “$6,285.86,” Kaye reveals. “So yeah, that’s a lot… but see you in San Fransisco next year!“Ultimately, the actual total Kaye spent in New Orleans at the Super Bowl this year was significantly less than her prediction in January. At the time, she guessed she’d spend $7,985 based on assumptions mixed with calculations from the previous year.The major differences were the Ubers and food charges.Aaron J. Thornton/Getty Images for RevlonIn comparison to the three Ubers she took this year (which cost her $135.22), she spent $400 on Ubers when the Super Bowl was in Las Vegas last year. In January, she predicted her Ubers in New Orleans would be $800 in total.In Vegas, Kaye said she spent $518 on food, noting that she and her assistant only ate one meal a day last year. She assumed she’d spend $900 on food in New Orleans — but to her surprise, only spent $483.87 due to her similarly jam-packed schedule.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.Allison Kaye applying makeup to Donna Kelce.AllisonKayeGlam/InstagramThis year, the Philadelphia Eagles defeated the Kansas City Chiefs 40-22 in New Orleans. The Philly victory prevented the then-defending champs from becoming the first team to “three-peat” in NFL history.Kaye spent Super Bowl morning on Feb. 11 glamming many of the Chiefs W.A.G.s. In January, the makeup artistspoke with PEOPLE exclusivelyabout doing makeup on tight end Travis Kelce’s mom Donna Kelce for the AFC Championship Game.“I definitely let her know that I will be at the Super Bowl,” Kaye said at the time. “So if the Chiefs were to make it to the Super Bowl, I would hope that I would have another opportunity to do her makeup there in New Orleans!”
Let’s do math.
Celebrity makeup artistAllison Kayerevealed the total amount of money she spent during Super Bowl weekend in New Orleans, an anticipated follow-up video to herinitial prediction postuploaded to Instagram on Jan. 30.
In a newInstagram Reelshared on Feb. 18, Kaye — who’s deemed the go-to for W.A.G. glam across the NFL, NBA, MLB and beyond — broke down her expenses from the weekend of the Big Game, revealing her charges and totaling the sum.
“My biggest expense was where I stayed. One night in the hotel was $487.68 and four nights in an Airbnb was $3,518.09. Add those two together and that was $4,005.77 on lodging alone,” Kaye says in the video, while applying her own makeup at the same time.
“Flights for me plus my assistant plus a bag fee that I did not see coming was $1,661,” she continued. “Somehow, I only took three Ubers the entire time I was there and those added up to $135.22.”
Allison Kaye attends A1 x House Revlon with American Crew, John Varvatos and Juicy Couture on Feb. 8, 2025 in New Orleans.Daniel Boczarski/Getty Images for Revlon
As for food, Kaye shared she spent $483.87, which may seem low without context. “The reason why I didn’t end up spending more was because I was honestly so busy I didn’t have time to eat,” she admits.
The Super Bowl weekend grand total? “$6,285.86,” Kaye reveals. “So yeah, that’s a lot… but see you in San Fransisco next year!”
Ultimately, the actual total Kaye spent in New Orleans at the Super Bowl this year was significantly less than her prediction in January. At the time, she guessed she’d spend $7,985 based on assumptions mixed with calculations from the previous year.
The major differences were the Ubers and food charges.
Aaron J. Thornton/Getty Images for Revlon
In comparison to the three Ubers she took this year (which cost her $135.22), she spent $400 on Ubers when the Super Bowl was in Las Vegas last year. In January, she predicted her Ubers in New Orleans would be $800 in total.
In Vegas, Kaye said she spent $518 on food, noting that she and her assistant only ate one meal a day last year. She assumed she’d spend $900 on food in New Orleans — but to her surprise, only spent $483.87 due to her similarly jam-packed schedule.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Allison Kaye applying makeup to Donna Kelce.AllisonKayeGlam/Instagram
AllisonKayeGlam/Instagram
This year, the Philadelphia Eagles defeated the Kansas City Chiefs 40-22 in New Orleans. The Philly victory prevented the then-defending champs from becoming the first team to “three-peat” in NFL history.
Kaye spent Super Bowl morning on Feb. 11 glamming many of the Chiefs W.A.G.s. In January, the makeup artistspoke with PEOPLE exclusivelyabout doing makeup on tight end Travis Kelce’s mom Donna Kelce for the AFC Championship Game.
“I definitely let her know that I will be at the Super Bowl,” Kaye said at the time. “So if the Chiefs were to make it to the Super Bowl, I would hope that I would have another opportunity to do her makeup there in New Orleans!”
source: people.com
